links for 2007-05-21
May 21st, 2007 by Nomadishere
-
Search engines now have a lot more information to go on than just keywords and linkage data. Predictive caching and prefetched queries to suit certain days of the week or times of the day based on URL access patterns are incorporated. Topic dynamics and g
-
The hub-and-spoke model places the product page at the hub, with multiple inbound spokes to products and outbound spokes to desired conversion paths and points. When you shift to this model, you get a more sophisticated view of your customers’ interaction
-
# a search button on every page (Update: search should be shown as a box, not a link, according to my newer studies on search usability.) # global search (searching all of the site) is better than scoped search # boolean queries should be relegated to a s
-
Search is the user’s lifeline for mastering complex websites. The best designs offer a simple search box on the home page and play down advanced search and scoping.
-
One thing that’s always bothered me about the search industry is how the terms “tactics” and “strategy” are used interchangeably by people who should know better.
-
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
-
Lead generation firm ValueClick has confirmed that the Federal Trade Commission (FTC) has notified the company it is being investigated for possible CAN-SPAM act violations concerning its lead generation practices.
-
Today’s column is in response to a couple of hot-button search engine topics: Jason Calacanis recently published the opinion that SEO is bull. Additionally, Did-It’s David Pasternack recently stated that the Search Engine Strategies (SES) conferences shou
-
Brian J. Carroll’s eBook regarding lead generation success.
-
There was a little stir after Shane Atchison’s recent column pronouncing the linear conversion funnel dead. Shane got the idea I was an overzealous cheerleader for linear conversion funnels. He even seemed to fear I’d suffer heart failure upon reading his
-
In that first second at midnight on January 1, something nearly mystical occurs. Though the only thing that really changes is the calendar, we somehow feel we’re making a fresh start. We begin plotting things in our lives or work that can be different and
-
The process we use to plan persuasive elements of a Web site is called persuasive architecture. It is the organization of the buying and selling processes married to the information flow. The focus is persuading visitors to take action.
-
Atlas will work with Media Contacts to expand further Atlas technology’s integration with Artemis™ - Media Contacts’ proprietary data platform - and enable Media Contacts’ clients to benefit from unique insights into their interactive campaigns’
-
Atlas, a provider of digital marketing technologies and expertise and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today introduced Atlas AdManager Version 10 for digital publishers, delivering a new-to-industry automated ad network control panel
-
Our tools are great at planning, launching, analyzing and optimizing digital marketing campaigns (banner, search, rich media, landing pages and any combination thereof)—so you can spend more time on marketing strategies and less time on tedious executio
-
CEOs continue to demand better ROI measurement and accountability from marketers.
-
I think that most sales and marketing professionals recognize that software will not spontaneously generate results, but the allure of easy execution and fast results are difficult to resist. It’s also easy to forget that these systems require a great dea
-
Dear CMO, It’s been a few weeks since my last letter, and I wanted to check in and share some additional thoughts. It’s time to create a new role in your company and start hiring immediately. I’ll even help you think about the ROI (define), so your reques
-
Direct response television (DRTV) advertising brings to mind golden oldies compilations, endless hawkers on 24/7 shopping networks, and late-night paid programming. But DRTV is much more than that.
-
Bazaarvoice develops outsourced technology, services, analytics, and expertise to encourage and harness word of mouth marketing and bring it closer to a company’s brand and customer experience.
-
While it’s worth remembering that linkbaiting is a term that describes many different practices there are a number of direct benefits of getting incoming links to your blog or website that come from most (if not all) of them.
-
It is impossible to come up with a definitive list of what these practices are as they are only limited to the imagination of website and blog owners.
-
When I first started working with Stormhoek in May, 2005, they were tracking about 50,000 cases sold per year. By year’s end that figure had doubled to 100,000. Right now we’ve doubled again, to just over 200,000 cases a year. By Second Quarter 2007 we’re
-
Is Stuntdubl the modern marketer creating the most comprehensive and informative articles or what? He consistently lays down great, well supported articles - and I keep finding old ones just as good. Read Stuntdubl.com.
-
Blog Catalog is the premiere blog directory on the internet. Whether you’re looking to promote your own blog or find blogs on various topics, this site is for you.
-
In SEO this word often gets passed round but not too many people do have a clear view of what Linkbaiting can do for their website.
-
On Eyespot.com, people can create video mashups using both their own content and files, including music, images and video, from major sports and entertainment entities. Up until now, the entertainment and sports companies that provided the material did so
-
Cable network A&E is readying the third season premier of its show “MindFreak” hosted by illusionist Chriss Angel. The cable channel went to creative agency EVB to develop a promotion to raise awareness of the show before its June 5 launch.
-
Use the Mixer to edit and combine your videos, photos and music online. Share mixes by email, blog, download or cell phone for free!
-
Artemis™, Media Contacts’ proprietary technology platform, integrates information from all data-generating marketing programs.
Bookmark to:
