1. Ads may not be misleading or deceptive to the recipient in any way.
2. Ads promoting illegal products and services are not allowed.
3. The sponsor of any advertising message should be clearly identified either on the ad itself or on the resulting first-level jump page.
4. Special categories of products must comply with existing voluntary industry guidelines. This includes but is not limited to: alcohol, tobacco, sweepstakes/promotions and ads targeting children.
5. Any ad for regulated products must comply with existing guidelines for such advertising. (Example: pharmaceutical ads must comply with FDA guidelines.)
6. Ads should be age appropriate. (Example: if ads can be targeted by age, then alcohol ads can be shown to mobile users who are of legal drinking age.)
7. Potentially controversial ads should primarily be avoided but may be reviewed on a case-by-case basis by publishers and wireless carriers. (Examples: political organizations, adult or sexually explicit content, issues/causes, religion, etc.)
8. All claims made in an ad must be substantiated before the ad is scheduled to appear. Advertising that includes warranties, guarantees or other types of assurances to the user must comply with all applicable laws, regulations or guidelines regarding such assurances, including but not limited to those set forth by the Federal Trade Commission.
9. Ads cannot promote or glorify violence, crime, obscenity, the use of weapons or provides instructions on how to “get away” with crimes or unlawful activity.
10. Language that is offensive, or disturbing, or which is likely to cause outrage, general disapproval or negative opinion within the community is not allowed.
11. Any customer information provided is limited to the current campaign only. Further interaction with the customer requires an additional opt-in.

I found this list today at Marketing Sherpa at the bottom of an article about Mobile Advertising/Marketing. These “rules” apply to much more than just the mobile space and are well worth understanding and adding to your repertoire of things you know.

This month Infoworld reminded me of an experiment held by “Proctor and Gamble that provided 100 people with a box of Tide detergent and a video camera and asked them to film how they and their family clean their clothes. P&G believes this kind of advertising builds a personal relationship with the consumer and creates brand loyalty.”

Advertisers, especially today as the consumer gains more control over marketing, are trying to do anything to build loyalty in the consumer world. They are incorporating more authentic messaging, and allowing the consumer to create the marketing materials, as in the case of new social network socialDragon, where users can upload and tag videos of stuff, white water rafting for example, and advertisers can search this “real” content for parts to use in their advertising campaigns.

User generated content, while still being obviously in its infancy and therefore not matured, is rapidly increasing in value; whether this is an accurate representation of the value of socially created content is yet to be seen - I see a bright future for social media however, that’s for sure. And I also have to say I am quite pleased to hear all the emphasis placed on the consumer, authenticity and loyalty.

The reason band loyalty is important, the most widely coveted attribute by marketers and people everywhere, really, is because the purest form of brand loyalty, and the thing the most loyal people do, is make personal recommendations to others, to spread messages, stories and advertising, through word of mouth. Loyalty is what drives people to make recommendations. It can be easily argued that recommendations are what drive the success of virtually anything within the economy.

Loyalty is the life-force of the economy.

If the driving force of loyalty could be summed up in one word, I’d say that word would have to be satisfaction. Satisfaction really means that you got exactly, or more than, what you expected from something. When expectations are not met then you are obviously not satisfied, and when you not satisfied, well, why would you be loyal to that thing?

Always remember the importance of managing expectations, in life and in business.

It’s not about trying to give people what they want, it’s about making sure they know what they are going to get.

Digg wouldn’t let me submit this url, but you all have to read this story.

http://rudd-o.com/archives/2007/05/02/stickin-it-to-the-man-the-illustrated-report-of-an-epic-event/

It is just amazing.

More talk and background:
http://searchengineland.com/070502-071132.php
http://blog.wired.com/gadgets/2007/02/the_new_hddvdbl.html

“What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy porgy, and the centrifugal bumblepuppy. As Huxley remarked in Brave New World Revisited, the civil libertarians and rationalists who are ever on the alert to oppose tyranny “failed to take into account man’s almost infinite appetite for distractions”. In 1984, Huxley added, people are controlled by inflicting pain. In Brave New World, they are controlled by inflicting pleasure. In short, Orwell feared that what we hate will ruin us. Huxley feared that what we love will ruin us.”

From “Amusing Ourselves To Death” by Niel Postman

Ok so they aren’t totally related. They both start with ‘J’ and are on my radar of things to play with though :).

Joost lets you watch your favorite tv shows where ever and when ever you want. They just opened the doors to the public, and its worth checking out. “Joost is a new way of watching TV on the internet. With Joost, you get all the things you love about TV, including a high-quality full-screen picture, hundreds of full-length shows and easy channel-flipping.”

Jotspot isn’t open yet (it was, for all those of you lucky enough to sign up early, now it being revamped by its new owner, Google), but its worth watching and waiting until it is. Basically Jotspot allows you to record a note using a phone and your voice, then it transcribes it and shoots the message to your cell and email. It can send messages to groups and will soon be able to send other forms of media… the possibilities are really phenomenal.

Keep both these ‘J’ companies on your radar.