A client shared this analogy: “I look on our lead generation efforts, particularly in the present economy, as I would a financial portfolio. If I can’t measure the tactics or programs in terms of return on investment to the organization – leads generated, business closed, opportunities in the funnel – then why should I expect the company to invest in my fund?” Which is to say, strive to maintain an assortment of researched and/or proven best-fit tactics.

What tactics are you using to good advantage? What tactics are your competitors using? The flexible and iterative multi-modal approach calls for a thorough evaluation and systematic planning of the various lead generation methods. Success depends on a balance of push tactics that encourage the contact to action and pull tactics that create a strong impression of your company and build brand awareness.

Analyzing, measuring and optimizing tactics is what it’s all about. Complacency is not. Tactics that perform well and under-performing tactics should be quickly identified and dealt with as required. And there is close correlation between tactics and budgeted spending; when the two are close together, you will achieve the end result of optimal return on investment.

Via pg 21, Start with a lead, Eight CRITICAL Success Factors for Lead Generation.

Ok so they aren’t totally related. They both start with ‘J’ and are on my radar of things to play with though :).

Joost lets you watch your favorite tv shows where ever and when ever you want. They just opened the doors to the public, and its worth checking out. “Joost is a new way of watching TV on the internet. With Joost, you get all the things you love about TV, including a high-quality full-screen picture, hundreds of full-length shows and easy channel-flipping.”

Jotspot isn’t open yet (it was, for all those of you lucky enough to sign up early, now it being revamped by its new owner, Google), but its worth watching and waiting until it is. Basically Jotspot allows you to record a note using a phone and your voice, then it transcribes it and shoots the message to your cell and email. It can send messages to groups and will soon be able to send other forms of media… the possibilities are really phenomenal.

Keep both these ‘J’ companies on your radar.